DALE LA VUELTA: An Initiative to Transform Electronic Waste Into an Opportunity

DALE LA VUELTA: An Initiative to Transform Electronic Waste Into an Opportunity

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The numbers associated with WEEE (Waste Electronic and Electrical Equipment) have been increasing at an alarming rate every year. Underlining that, in Peru, only 20 percent of WEEE was recycled properly in 2019, highlighting the possibility of a big room for improvement in the country’s waste management policies and practices. The campaign “Dale la Vuelta,” which translates to “Turn it around,” is an effort by RLG Peru and SOS Children’s Villages of Peru to turn the WEEE issue into an opportunity to help those in need. It was started on July 15, 2021, through a kick-off webinar and has gained momentum and attention since then.  

The Campaign  

The campaign aims to harness the expertise of both the partnering organizations to transform WEEE into a tool to help the environment and children with contributions towards the school expenses, clothing, health services, and nutritional needs of children and adolescents. Besides the upliftment of children, the campaign would also be driven by the aspiration towards conserving the environment by reducing pollution, conserving valuable resources, and efficient management of electronic waste. Recycling electronic waste is complex and needs to be executed with the proper expertise to avoid damage at several levels like health, environment, and efficient extraction of valuable materials. RLG Peru and SOS Children’s Villages also aim to educate people and raise awareness. Together they share the knowledge of proper recycling methods at an individual level and their positive impacts on the surroundings.  

The Responsibilities  

The campaign rests on the responsibilities of three key players. First, RLG Peru orchestrates the collection, transportation, and recycling of WEEE. SOS Children’s Villages, on the other hand, raises awareness and organizes protection and helping programs for children. Both these responsibilities are helped and supported by the Ministry of Environment. 

The Strategy   

The strategy adopted for this initiative begins with the expertise of RLG Peru being utilized for the collection and recycling of WEEE with utmost efficiency to obtain a valuable output. Then, the dedicated recyclers reimburse the recovered resources. Subsequently, the gained funds flow into the protection and assistance programs for children and youth, which SOS Children’s Villages organize. 

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Les Griffith - Speakers

Business Development Director
RLGA

Les Griffith is currently the Business Development Director at RLGA and is tasked with expanding the company’s data management offerings for packaging EPR in the Americas. Les has over 30 years of industry experience in Environmental Services, Extended Producer Responsibility and Reverse Distribution. Les has spent these last 30 years working with organizations to develop progressively more sustainable solutions to the management of end-of-life materials. Prior to joining RLG, Les spent eleven years at Covanta most recently serving as the Business Development Director for the Healthcare Solutions division. His group covered North and Central America and specialized in providing a suite of services to healthcare PROs, take-back services to retail pharmacy and law enforcement and environmental services to the healthcare sector and reverse distributors. Prior to Covanta Les spent 10 years at Waste Management Inc. as an Area Manager for their Healthcare Solutions group.

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Andriana Kontovrakis - Speakers

Director of Compliance Services
RLG

Andriana Kontovrakis is the Director of Compliance Services for Reverse Logistics Group’s US team.  She manages a team responsible for ensuring manufacturer and retailer customer compliance with EPR laws for electronics, batteries, packaging, household hazardous wastes, and other consumer products across the US. Along with RLG partner the Household and Commercial Products Association, she is spearheading the development of the Household Product Stewardship Alliance, a stewardship organization forming under the guidelines of Vermont’s HHW EPR law.  Prior to working with RLG, she was a Policy Analyst with the global electronics recycler Sims Lifecycle Solutions where she managed programmatic implementation and customer and supplier accounts for the US EPR compliance unit and the Deputy Director for Waste Prevention for the NYC Department of Sanitation.

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