Clean to Green is an educational and awareness campaign in India organized by RLG. The campaign initially started as a free take-back program for electronic waste (e‑waste), ensuring its safe and environmentally friendly recycling. The program has been funded by electrical and electronic equipment producers, complying with the E‑waste Management Rules and its amendments. RLG, as a founding member, plays a crucial role in driving the operations of Clean to Green.

In April 2021, Clean to Green™ was registered as a Society dedicated to the cause of creating a safer and cleaner Earth.

Clean to Green boasts a team of experts with extensive experience in above-the-line (ATL), below-the-line (BTL), marketing, public relations, and advertisements. Their primary focus, along with the team at Clean to Green™, is to bring about a behavioral and attitudinal change in people’s minds regarding waste management. In addition, the campaign has set clear objectives to enhance awareness among the public about the environmental concerns that impact the world today and motivate them to create a safer and cleaner environment.

Clean to Green engages in various activities to achieve its objectives. These include conducting educational and awareness campaigns, organizing workshops with professionals from politics, economy, and science, hosting collection days to collect e‑waste, arranging information days at schools and community centers, and much more.

By raising awareness and providing valuable information, Clean to Green empowers individuals and communities to participate in waste management practices actively. The campaign’s efforts contribute to building a greener and more sustainable future for India and the world.


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