Clean to Green
We at RLG support the Clean to Green movement – a campaign (under the aegis of Digital India and Ministry of Electronics and Information Technology) for unused, defunct, junk or defective electrical & electronic products (e‑waste) to ensure their safe and environmentally sound recycling for enabling Extended Producer Responsibility of EEE manufacturers, educate consumers on the benefits of professional recycling and while doing so, complies with the E‑waste Management Rules (2016). It has created a substantial footprint amongst multiple stakeholders like schools, colleges, RWAs, dealers/retailers, and the informal sector since early 2018.
Our numbers in the past 3 years
million people reached
on-ground activations
collection drives
states covered
What is our approach?
Examples of our work
Collection Program
Our collection program is currently running in 9 cities to obtain irreparable and unused electrical and electronic products for environmentally friendly recycling. This is an initiative under our awareness campaign, Clean to Green. RLG fleet on- street voyages across the cities, covering marketplaces, RWAs, informal sectors, and other stakeholders to sensitize them about the hazards of informal e‑waste disposal and collect material, ensuring all compliance checks. This not only formalizes the material collection process but also educates stakeholders about practicing safe procedures in the future.
The E Safai Campaign
RLG launched E‑Safai project in India on November 10, 2020. This campaign is a part of a three-year long development public private partnership with Deutsche Gesellschaft fu00fcr Internationale Zusammenarbeit (GIZ) GmbH, supported by the German Federal Ministry for Economic Cooperation and Development (BMZ). The main objectives of this program are to create and spread awareness of transformative and new-age e‑waste management techniques, as well as provide aid in strengthening the facilities and infrastructure of both formal and informal sector e‑waste management service providers in order to enhance the e‑waste value chain system. Some of the other deliverables under this project include setting up of infrastructure for two recycling plants, 90 e‑waste bins, as well as four collection centers (two each in Delhi and Hyderabad). E‑Safai is expected to reach out to almost half a million people who are our target audience, through a series of online and on-ground campaigns.
Clean to Greenu on Wheels
In FY 2021–22, RLG India in association with Clean to Green launched cClean to Green on Wheels an awareness campaign with a difference! Through this year-long program, we aim to conduct 500+ activities by moving 9 collection vehicles across 100,000+ KMs in 110 cities and 300 towns across India. We shall reach out to a diverse set of audience, and establish ties with schools/colleges, bulk consumers, RWAs, retailers/dealers, informal sectors across 28 States & 4 UTs, thus spreading societal awareness and collecting E‑Waste organically. There shall also be substantial on-ground coverage, PR mileage, radio & social media awareness.
