Preparing for New EU Packaging Regulation

Preparing for New EU Packaging Regulation

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Understanding Packaging and Packaging Waste Regulation (PPWR)

With the new Packaging and Packaging Waste Regulation (PPWR) proposed by the EU, businesses across industries must prepare for significant changes to packaging standards and practices. Set to replace the current Packaging Waste Directive, the PPWR aims to promote sustainability, reduce packaging waste, and harmonize regulations across member states. Packaging waste has been increasing. In 2021, each European produced 188.7 kg of packaging waste per year, and this is expected to rise to 209 kg by 2030 without further action. 

Overview

The PPWR will apply to all packaging materials, including industrial, retail, distribution, and households. As a result, obligated producers will include any manufacturer, importer, or distributor introducing packaging into the EU market. They will have specific responsibilities for compliance and traceability.

Key Highlights of the PPWR Proposal

  1. Sustainability Requirements: 
  • Recyclable Packaging: By 2030, all packaging must be designed to be recyclable, with specific recyclability grades. 
  • Recycled Content: Minimum recycled content requirements for plastic packaging, with exemptions for certain types like medical packaging and transport packaging for dangerous goods. 
  • Compostable Packaging: Certain packaging, such as labels on fresh produce and coffee pods, will need to be compostable, aligning with specific composting standards. 

2.Design Requirements: The regulation mandates design changes to minimize harmful substances, ensuring packaging is safer and more sustainable. For instance, food contact packaging must meet strict standards within 18 months of the regulation’s effective date.  

3.Labelling: New labelling requirements will help consumers sort packaging correctly. Labels will show material composition and recycling instructions, with a potential QR code option for additional information. 

  1. Extended Producer Responsibility (EPR): The regulation enforces EPR, requiring producers to take responsibility for the entire lifecycle of packaging waste. By 2025, 65% of all packaging waste must be recycled, rising to 70% by 2030.

Current Impact on Producers

To encourage sustainable packaging choices, EPR fees will be ‘eco-modulated’ starting in 2030. This Eco-Modulation will incentivize producers to incorporate recyclable materials or post-consumer recycled (PCR) content. Meanwhile, packaging that doesn’t meet these criteria may face additional fees.

Some EU countries, like Spain and France, have already set examples in eco-design and waste prevention. Spain’s Eco-Design Plan emphasizes reporting and measurable objectives. Additionally, France’s AGEC Law mandates reuse and repurposing targets for packaging, aiming for 10% reuse by 2027. 

Next Steps for Businesses

With targets set for 2030 and beyond, now is the time for businesses to evaluate their packaging processes and materials. Staying informed about PPWR developments, working toward compliance, and adjusting packaging strategies will be critical to meeting the EU’s sustainability standards. 

RLG can assist businesses in this transition by providing expert guidance on packaging compliance. Our team of specialists will work closely with you to ensure your packaging solutions align with the latest regulations. 

To learn more about how RLG can help your business navigate these challenges and achieve your sustainability goals, please contact us. 

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Les Griffith - Speakers

Business Development Director
RLGA

Les Griffith is currently the Business Development Director at RLGA and is tasked with expanding the company’s data management offerings for packaging EPR in the Americas. Les has over 30 years of industry experience in Environmental Services, Extended Producer Responsibility and Reverse Distribution. Les has spent these last 30 years working with organizations to develop progressively more sustainable solutions to the management of end-of-life materials. Prior to joining RLG, Les spent eleven years at Covanta most recently serving as the Business Development Director for the Healthcare Solutions division. His group covered North and Central America and specialized in providing a suite of services to healthcare PROs, take-back services to retail pharmacy and law enforcement and environmental services to the healthcare sector and reverse distributors. Prior to Covanta Les spent 10 years at Waste Management Inc. as an Area Manager for their Healthcare Solutions group.

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Andriana Kontovrakis - Speakers

Director of Compliance Services
RLG

Andriana Kontovrakis is the Director of Compliance Services for Reverse Logistics Group’s US team.  She manages a team responsible for ensuring manufacturer and retailer customer compliance with EPR laws for electronics, batteries, packaging, household hazardous wastes, and other consumer products across the US. Along with RLG partner the Household and Commercial Products Association, she is spearheading the development of the Household Product Stewardship Alliance, a stewardship organization forming under the guidelines of Vermont’s HHW EPR law.  Prior to working with RLG, she was a Policy Analyst with the global electronics recycler Sims Lifecycle Solutions where she managed programmatic implementation and customer and supplier accounts for the US EPR compliance unit and the Deputy Director for Waste Prevention for the NYC Department of Sanitation.

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